Hi, I’m Preety. Technically you can call me a founder of this brand but I think I’m just creating
something out of curiosity. Above all, I am an artist and this is my story.
Ever since I became a mother. Society expected me to stay at home. Even my family
members too. I kind of lost my identity. I was an optometrist doing 9 to 5 job before that.
One day I realised that I have to start doing something may be a little to find myself again.
I’m a woman first and that’s something I never wanted to get lost. I started researching for
potential works I can do and then I came across DNA/breastmilk jewellery. I did my
thorough research and took some training in handling DNA professionally without harming
myself. And in July 2019 I finally started my brand, named magic of memories. I support
breastfeeding and I always wanted to normalise it and, in a way wearing and accessorising
breastmilk is a great way to normalise it and motivate each mother to breastfeed there child
more and more. The struggle was definitely there because I knew there are other artists
doing this job in India. But somehow my main agenda was to bring quality of breastmilk
jewellery in India. I wanted it to be the part of main stream luxury jewellery. After all it’s the
most precious thing a mother can own. Something which will keep her blood line moving
generations after generations.
But this doesn’t end here, when I started gaining popularity, more and more people started
to connect with me, as they wanted me to preserve blood, last remains of their loved
ones(not ashes), flowers, pet DNA etc.
This is a beautiful entrepreneurial journey, it takes a lot from u and of u, but I believe in
moving and growing.
Hi Preeti just received the parcel and I must say it’s eally beautiful everyone liked it at home. I used to think that one day I have to discared this umbilical cord and hair until and unless I saw ur video and I thought is it really possible…. Thank you so much for this precious jewellery as this will be the most expensive one for me emotionally… really loved it.
Received it Can’t explain how I feel rn Absolutely loved it.. feel so happy rn those memories really made me soo emotional. Showed it to everyone in my society they loved it and praised you a lot thank you so much for your efforts really touched me. You really made my day ma’am may keep growing This keepsake is soo close to my heart. The ring is soo beautiful.
Thakyou ‘The magic of memories’ for this keepsake, really love it, its so beautiful, it shows the mother baby attachment emotionally and physically, its really unthinkable that you used the breastmilk, baby’s first hair and card like this way.